Program: Business Administration, Marketing Concentration, BS - San José State University

May 10, 2025

DRAFT 2025-2026 Academic Catalog

Business graduates with a Marketing concentration are prepared to pursue careers in small business and retail store management; in product, advertising, pricing, or supply chain management; also direct marketing, customer service, sales, digital and social media marketing, and entrepreneurial and international marketing. The Marketing program, offered by the Department of Marketing and Business Analytics , focuses on the business function concerned with market definition and objectives, product or service development, customer segmentation and product positioning, sales management, advertising and promotion, pricing and distribution.

Program Learning Outcomes

Program Roadmaps

The 4-Year Roadmap is available online. Roadmaps should be used in consultation with the catalog and your advisor to identify additional requirements for completing the major (for example, course grade minimums).

Major-Specific Graduation Requirements

All courses in the Concentration Requirements for Marketing must be completed with a grade of “C- or better”. The following Preparation for the Major and Required for the Major courses must be completed with a grade of “C or better”: ENGL 2 , MATH 70 , BUS1 20 , BUS2 90 , BUS2 130 .

1. Complete the Baccalaureate Degree Requirements

Students must satisfy the specific degree requirements for their undergraduate major and fulfill the following University degree requirements:

Academic (program total units with an average 2.0 GPA - “C” or better)
General Education (GE) (34 Lower Division + 9 Upper Division)
American Institutions (AI) (0-6 units) (may be satisfied in GE Areas 3B, 4, UD 3, UD 4)
Graduation Writing Assessment Requirement (GWAR) 3 units (see Writing in the Disciplines)
Physical Education (PE) (0-2 units)
Units in Residence (30 units, including 24 upper division and 12 in major)
Upper Division Units (40 units, including 12 upper div in major for BA, 18 upper div in major for BS)
Undergraduate Policies & Procedures

Apply for Graduation
Information about the Commencement Ceremony and Conferral of the Degree

Summary of Degree Units

Core Lower Division General Education: 19 (9 units may be satisfied by major coursework)

American Institutions/ US123 Requirements: 6 (Note: may be satisfied by GE coursework)

Upper Division General Education: 3 (6 units may be satisfied by major coursework)

Physical Education: 2

Graduation Writing Assessment Requirement (GWAR): 0 (3 units satisfied in Major Preparation by Writing in Disciplines)

Major Preparation: 15

Major Requirements: 46

Concentration Requirements: 21

University Electives: 8

Total: 120

2. Major Preparation (15 units)

ECON 1A - Principles of Economics: Macroeconomics 3 unit(s)
ECON 1B - Principles of Economics: Microeconomics 3 unit(s) (GE Area 4 / Formerly Area D)
ENGL 2 - Critical Thinking and Writing 3 unit(s) (GE Area 1B / Formerly Area A3) (or equivalent.)
MATH 70 - Mathematics for Business 3 unit(s) (GE Area Area 2 / Formerly Area B4) (Students who complete any of the following with a C or better may substitute it for MATH 70 : MATH 30 , 30X , 31 , 31X , 32 , 32X , 70X , 71 , or 71X .)

Writing in the Disciplines (3 units)

Complete one course from:

COMM 100W - Writing Workshop: Writing for Influence 3 unit(s) (WID)
ENGL 100WB - Written Communication: Business 3 unit(s) (WID)
LLD 100WB - Writing Workshop for Business Students 3 unit(s) (WID)

3. Major Requirements (67 units)

Core Courses (46 units)

Lower Division Courses (16 units)

BUS1 20 - Financial Accounting 3 unit(s)
BUS1 21 - Managerial Accounting 3 unit(s)
BUS3 80 - Legal Environment of Business 3 unit(s)
BUS2 90 - Business Statistics 3 unit(s) (Transfer students with STAT 95 (C or better) may use this in lieu of BUS2 90 .)
BUS4 91L - Computer Tools for Business 1 unit(s)
BUS3 12 - Business First Year Experience 3 unit(s) (
BUS3 10
can be substituted for Transfer Students)

Upper Division Business Fundamentals Courses (15 units)

BUS2 130 - Introduction to Marketing 3 unit(s)
BUS5 140 - Fundamentals of Operations Management 3 unit(s)
BUS3 160 - Fundamentals of Management and Organizational Behavior 3 unit(s)
BUS1 170 - Fundamentals of Finance 3 unit(s)
BUS2 190 - Fundamentals of Business Analytics 3 unit(s)

Upper Division Business Integration and Perspectives Courses (15 units)

BUS3 189 - Strategic Management 3 unit(s)
BUS4 188 - Business Systems and Policy 3 unit(s)
BUS5 187 - Global Dimensions of Business 3 unit(s)
PHIL 186 - Professional and Business Ethics 3 unit(s) (GE UD Area 4 / Formerly Area S)
One non-business global perspectives course in GE UD Area 3 (Formerly Area V) 3 unit(s)

Concentration Requirements (21 units)

Additional requirements for graduation: to qualify for a baccalaureate degree in business administration with a marketing concentration, all marketing courses must be completed with a grade of “C-” or better. Marketing courses are those numbered in the BUS2 130 - BUS2 139 sequence.

Required Courses (12 units)

BUS2 134A - Consumer Behavior 3 unit(s)
BUS2 134B - Integrated Marketing Communications 3 unit(s)
BUS2 138 - Marketing Research 3 unit(s)
BUS2 139 - Marketing Management 3 unit(s)

Additional Courses (9 units)

Complete three courses from:

BUS2 131A - Business to Business Marketing 3 unit(s)
BUS2 131B - Retail Marketing Management 3 unit(s)
BUS2 131D - Marketing in New Ventures 3 unit(s)
BUS2 132B - Supply Chain Analytics 3 unit(s)
BUS2 133A - International Marketing 3 unit(s)
BUS2 133B - Relationship Marketing: Pacific Rim 3 unit(s)
BUS2 133C - International Marketing: Developing Nations 3 unit(s)
BUS2 134C - Social Media Marketing 3 unit(s)
BUS2 135 - Sales Management 3 unit(s)
BUS2 135B - Services Marketing 3 unit(s)
BUS2 135C - Entertainment Marketing 3 unit(s)
BUS2 135D - Sports Marketing 3 unit(s)
BUS2 136 - Product Development 3 unit(s)
BUS2 137A - Soft Skills 3 unit(s)
BUS2 137H - Marketing and Business Analytics Honors Practicum 3 unit(s)
BUS2 137S - Special Topics in Marketing 3 unit(s)
HSPM 142 - Trade Show and Exhibition Management 3 unit(s)
HSPM 154 - Revenue Management 3 unit(s)

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