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Apr 23, 2024
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2023-2024 Academic Catalog
Business Administration, General Business Concentration, BS (SJSU Online)
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 Return to: Majors and Programs
The General Business concentration, offered by the Department of Marketing and Business Analytics , offers students a broad spectrum of courses to prepare them for careers in small, medium-sized or family businesses and for jobs with companies that train new employees in a specific job largely unrelated to a functional area such as managing a large retail store or servicing technology company’s customers.
● Program Learning Outcomes
Program Delivery
The program is delivered completely online. Classes are delivered fully online both asynchronously (no designated days/times) and synchronously (designated days/times).
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Summary of Degree Units
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| Transfer Units |
60 |
| SJSU Studies Area R |
3 |
| Major Requirements |
51 |
| University Electives |
6 |
| Total |
120 |
Program Roadmaps
The 2-Year Roadmaps are available online. Roadmaps should be used in consultation with the catalog and your advisor to identify additional requirements for completing the major (for example, course grade minimums).
Transfer Units (60 units)
- All applicants are required to have completed at least 60 transferable semester or 90 quarter units with an overall grade point average of 2.0 or better.
- Applicants must also have completed the Core Lower Division General Education Requirements (39 units). The following courses must be passed with a C- or better:
(A1) Oral Communication/Speech
(A2) Written English Composition
(A3) Critical Thinking/Logic
(B4) Math/Quantitative Reasoning (above the level of intermediate algebra)
(F) Ethnic Studies
- Completion of at least 22 units of the following courses (or equivalents). The following Preparation for the Major and Required for the Major courses must be completed with a grade of “C or better”: ENGL 2 , MATH 70, BUS1 20, BUS2 90.
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University Requirements (3 units)
Students must satisfy all of the major and Undergraduate University Graduation Requirements , which includes unit, GPA, and residency requirements as well as the below identified General Education , American Institutions, Graduation Writing Assessment, and Physical Education requirements. Courses that meet Undergraduate University Graduation Requirements are noted with an area designation (see Course Abbreviations ).
Upper Division General Education (3 units)
Of the 9 units required by the university, 6 units may be satisfied by coursework outlined below. Consult your major advisor before selecting courses to satisfy the Upper Division General Education Requirements.
American Institutions
Recommend completion before transferring from a community college or any university. The American Institutions (AI) Requirement (US123) is normally satisfied with the completion of General Education Area D. Consult your major advisor to confirm you have satisfied the requirement.
Physical Education
The Physical Education Requirement (2 units) is recommended to be completed before transferring from a community college or any university. All SJSU undergraduate students, regardless of major, have an opportunity to expand their knowledge and skills in physical activities. To accommodate students’ needs and interests, the university offers a diverse selection of activity courses .
Graduation Writing Assessment Requirement
At SJSU, students must pass a Writing in the Disciplines (100W) course with a grade of C or better (C- not accepted) to meet graduation requirements. For this major, the Graduation Writing Assessment Requirement (GWAR) is satisfied by a course in the major.
Major Requirements (51 units)
Written Communication (3 units)
Upper Division Business Fundamentals Courses (15 units)
Upper Division Business Integration and Perspectives Courses (15 units)
Concentration Requirements (18 units)
Up to 12 units of coursework can be from any one department. The following courses must be completed with grades of “C-” or better.
Required Courses (12 units)
Select at least one course from the Department of Marketing and Business Analytics, and at least one course from either the School of Management or the School of Global Innovation and Leadership. Up to 6 units can be advisor approved transfer credit.
Additional Courses (6 units)
Any upper division business courses. Please see an advisor for a current list of acceptable courses.
University Electives (6 units)
Total Units Required (120 units)
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