Dec 01, 2022  
2022-2023 Academic Catalog 
    
2022-2023 Academic Catalog

Business Administration, Marketing Concentration, BS


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Business graduates with a Marketing concentration are prepared to pursue careers in small business and retail store management; in marketing, product or advertising management; also direct marketing, customer service and sales. The Marketing program, offered by the Department of Marketing and Business Analytics , focuses on the business function concerned with market definition and objectives, product or service development, customer segmentation and product positioning, sales management, advertising and promotion, pricing and distribution.

Summary of Degree Units

University Graduation Requirements 38
Major Preparation 15
Major Core Requirements 43
Concentration Requirements 21
University Electives 3
Total 120

Program Roadmaps

The 4-Year Roadmap is available online. Roadmaps should be used in consultation with the catalog and your advisor to identify additional requirements for completing the major (for example, course grade minimums). 

Major-Specific Graduation Requirements

All courses in the Concentration Requirements for Marketing must be completed with a grade of “C- or better”. The following Preparation for the Major and Required for the Major courses must be completed with a grade of “C or better”: ENGL 2 , MATH 70 , BUS1 20 , BUS2 90 , BUS2 130 .

University Requirements


Students must satisfy all of the major and Undergraduate University Graduation Requirements , which includes unit, GPA, and residency requirements as well as the below identified General Education , American Institutions, Graduation Writing Assessment, and Physical Education requirements. Courses that meet Undergraduate University Graduation Requirements are noted with an area designation (see Course Abbreviations ).

Core Lower Division General Education (27 units)


Of the 39 units required by the university, 12 units may be satisfied by coursework outlined below. Courses that meet GE Areas A1, A2, A3, B4, or F must be passed with a “C-” or better to meet the requirement. Consult with a major advisor for details.

Upper Division General Education (3 units)


Of the 9 units required by the university, 6 units may be satisfied by coursework outlined below. Consult with major advisor for details.

American Institutions (6 units)


Complete one 6-unit sequence of American Institutions (US123) courses, which also satisfies GE Area D. Students may also satisfy the American Institutions Requirement  with other courses, but these may not satisfy other GE areas.

The American Studies (AMS 1A /AMS 1B ; 12 units) and Humanities Honors (HUM 1A /HUM 1B /HUM 2A /HUM 2B ; 24 units) sequences satisfy the American Institutions Requirement and additional GE Areas (see course descriptions for details).

Consult with a major advisor to select the appropriate sequence.

Asian American Studies (6 units)


U.S. History and Government (6 units)


Complete One US1: US History Course


Complete One US23: US Constitution and California Government Course


Physical Education (2 units)


All SJSU undergraduate students, regardless of major, have an opportunity to expand their knowledge and skills in physical activities. To accommodate students’ needs and interests, the university offers a diverse selection of activity courses .

Graduation Writing Assessment Requirement


At SJSU, students must pass both the SJSU Writing Skills Test (WST) and a Writing in the Disciplines (100W) course. The Graduation Writing Assessment Requirement (GWAR)  is satisfied by a course in the major. A grade of C or better (C- not accepted) is required to meet graduation requirements.

Major Preparation (15 units)


Major Requirements (64 units)


Core Courses (43 units)


Lower Division Courses (13 units)


Upper Division Business Integration and Perspectives Courses (15 units)


Concentration Requirements (21 units)


Additional requirements for graduation: to qualify for a baccalaureate degree in business administration with a marketing concentration, all marketing courses must be completed with a grade of “C-” or better. Marketing courses are those numbered in the BUS2 130  - BUS2 139  sequence.

University Electives (3 units)


Total Units Required (120 units)


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