Dec 01, 2022
Business Analytics is a quantitative approach to business, driven by the intelligent use of data and mathematical models. Practitioners leverage methods from statistics and operations research to form insights and make decisions that improve business performance. Business analytics is crucial to a broad range of industries. Banks need to perform credit risk analysis and analyze streaming transactions in real time to quickly identify potential fraud. Utility companies need to analyze energy usage data to gain a better understanding of demand patterns. Retailers need to perform markdown optimizations, firm-wide liquidity management, and understand the social sentiment around their products and markets to develop more effective campaigns and promotions. Business Analytics, offered by the Department of Marketing and Business Analytics , helps such organizations uncover insights from big data, build models that relate actions to consequences, and perform optimization and simulation analyses that lead to quality decisions and better outcomes in shorter times. The job opportunities for graduates with data analytical skills have never been more numerous. The business analytics concentration is designed to cater to this need by equipping our undergraduates with the skills needed to crunch huge data sets into meaningful information to further facilitate smart business decision-making.
Summary of Degree Units
|University Graduation Requirements
|Major Core Requirements
The 4-Year Roadmap is available online. Roadmaps should be used in consultation with the catalog and your advisor to identify additional requirements for completing the major (for example, course grade minimums). Associate Degrees (ADT) Pathways are also available online.
Major-Specific Graduation Requirements
All courses in the Concentration Requirements for Business Analytics must be completed with a grade of “C- or better”. The following Preparation for the Major and Required for the Major courses must be completed with a grade of “C or better”: ENGL 2 , MATH 70 , BUS1 20 , BUS2 90 .
Students must satisfy all of the major and Undergraduate University Graduation Requirements , which includes unit, GPA, and residency requirements as well as the below identified General Education , American Institutions, Graduation Writing Assessment, and Physical Education requirements. Courses that meet Undergraduate University Graduation Requirements are noted with an area designation (see Course Abbreviations ).
Core Lower Division General Education (27 units)
Of the 39 units required by the university, 12 units may be satisfied by coursework outlined below. Courses that meet GE Areas A1, A2, A3, B4, or F must be passed with a “C-” or better to meet the requirement. Consult with a major advisor for details.
Note: Students who have completed the ADT Transfer degree (under SB 1440) for this major will have completed all lower division GE requirements and should follow the 60 unit guarantee roadmap. Meet with an advisor prior to registering for your first semester for the 60 unit roadmap or specific questions.
Upper Division General Education (3 units)
Of the 9 units required by the university, 6 units may be satisfied by coursework outlined below. Consult with major advisor for details.
American Institutions (6 units)
Complete one 6-unit sequence of American Institutions (US123) courses, which also satisfies GE Area D. Students may also satisfy the American Institutions Requirement with other courses, but these may not satisfy other GE areas.
The American Studies (AMS 1A /AMS 1B ; 12 units) and Humanities Honors (HUM 1A /HUM 1B /HUM 2A /HUM 2B ; 24 units) sequences satisfy the American Institutions Requirement and additional GE Areas (see course descriptions for details).
Consult with a major advisor to select the appropriate sequence.
African American Studies (6 units)
Asian American Studies (6 units)
Chicana and Chicano Studies (6 units)
U.S. History and Government (6 units)
Complete One US1: US History Course
Complete One US23: US Constitution and California Government Course
Physical Education (2 units)
All SJSU undergraduate students, regardless of major, have an opportunity to expand their knowledge and skills in physical activities. To accommodate students’ needs and interests, the university offers a diverse selection of activity courses .
Major Preparation (15 units)
Writing in the Disciplines (3 units)
Major Requirements (61 units)
Lower Division Courses (13 units)
Business Fundamentals (15 units)
Business Integration and Perspective Courses (15 units)
Concentration Requirements (18 units)
Additionally, to qualify for a baccalaureate degree in Business Administration with concentration in Business Analytics, all courses in the concentration must be completed with a grade of “C-” or better. A cumulative 2.0 GPA is required in all business classes.
Required Courses (12 units)
Additional Courses (6 units)
Complete Two Courses From:
University Electives (6 units)
Total Units Required (120 units)