Dec 02, 2022
The BS Public Relations, offered by the School of Journalism and Mass Communications , prepares students for the broad and exciting field of integrated strategic communication. Students learn how to promote an organization’s brand through news outlets and social media influencers, how to create and implement marketing communication assets, and how to plan and execute public relations campaigns. The program includes courses in research, web analytics, strategic writing, content creation, event planning, social media, digital marketing, among other specialized courses in employee communications and sports public relations. Graduates work in agencies and corporations throughout the Silicon Valley, the United States, and worldwide in a wide variety of specializations from high tech to healthcare to sports and entertainment.
Summary of Degree Units
|University Graduation Requirements
The 4-Year Roadmap is available online. Roadmaps should be used in consultation with the catalog and your advisor to identify additional requirements for completing the major (for example, course grade minimums). Associate Degrees (ADT) Pathways are also available online.
Students must satisfy all of the major and Undergraduate University Graduation Requirements , which includes unit, GPA, and residency requirements as well as the below identified General Education , American Institutions, Graduation Writing Assessment and Physical Education requirements. Courses that meet Undergraduate University Graduation Requirements are noted with an area designation (see Course Abbreviations ).
Core Lower Division General Education (33 units)
Of the 39 units required by the university, 6 units may be satisfied by coursework outlined below. Courses that meet GE Areas A1, A2, A3 or B4 must be passed with a “C-” or better to meet the requirement. Consult with major advisor for details.
Upper Division General Education (9 units)
Of the 9 units required by the university, 0 units may be satisfied by coursework outlined below. Consult with major advisor for details.
American Institutions (6 units)
Complete one 6 unit sequence of American Institutions (US123) courses, which also satisfies GE Area D. Students may also satisfy the American Institutions Requirement with other courses, but these may not satisfy other GE areas.
The American Studies (AMS 1A /AMS 1B ; 12 units) and Humanities Honors (HUM 1A /HUM 1B /HUM 2A /HUM 2B ; 24 units) sequences satisfy the American Institutions Requirement and additional GE Areas (see the course description for details).
Consult with a major advisor to select the appropriate sequence.
African American Studies (6 units)
Asian American Studies (6 units)
Chicana and Chicano Studies (6 units)
U.S. History and Government (6 units)
Physical Education (2 units)
All SJSU undergraduate students, regardless of major, have an opportunity to expand their knowledge and skills in physical activities. To accommodate students’ needs and interests, the university offers a diverse selection of activity courses .
Major Preparation (16 units)
Mass Communications Elective (3 units)
Approved JMC Electives (10-12 units)
Approved electives in the School of Journalism and Mass Communications (JMC), including courses in journalism, advertising, public relations or mass communications.
University Electives (12-14 units)
Total Units Required (120 units)