Public Relations, BS

University Graduation Requirements

Students must complete all residency, curriculum, unit, and GPA requirements as outlined in the Undergraduate Graduation Requirements section of the Policies and Procedures .

4-Year Program Roadmap

Students may find a roadmap for this program here. Roadmaps should be used in consultation with the catalog and your advisor to identify additional requirements for completing the major (for example, course grade minimums). Associate Transfer Degrees (ADT) pathway roadmaps can be found here.

Journalism and Mass Communication International Experience Requirement

To satisfy the Journalism and Mass Communication Department international requirement, students must study abroad for at least nine days in an approved program (exemption from the study abroad portion of the requirement must be approved by the dean of the College of Applied Sciences and Arts based on compelling individual life experiences or physical limitations. A relevant cross-cultural experience in the U.S. will be substituted). Specific details can be found on the college website at http://www.sjsu.edu/chahs/international-experience/.

General Education/American Institution Requirements

Courses that meet General Education/American Institution requirements are noted with area designation for required area. For legend please see General Education Attributes .

University Requirements (50 units)

Core Lower Division General Education (33 units)

Of the 39 units required by the university, 6 units may be satisfied by coursework outlined below. Courses that meet GE Areas A1, A2, A3 or B4 must be passed with a “C-” or better to meet the requirement. Consult with major advisor for details.

Upper Division General Education (9 units)

Of the 9 units required by the university, 0 units may be satisfied by coursework outlined below. Consult with major advisor for details.

American Institutions (6 units)

The 6 units of American Institutions (US123) coursework shown below also fulfills GE Areas D2 and D3. Other courses meet the American Institutions requirement, but may not include additional GE areas. The American Studies (AMS 1A /AMS 1B ) and Humanities Honors (HUM 1A /HUM 1B , HUM 2A /HUM 2B ) programs both offer larger integrated packages that meet this requirement. Consult with major advisor for details.

Complete One Sequence From:

Physical Education (2 units)

Graduation Writing Assessment Requirement

At SJSU, students must pass both the SJSU Writing Skills Test (WST) and a 100W course. For additional information on the WST, please see http://testing.sjsu.edu/wst. Exceptions to the GWAR may be found at http://info.sjsu.edu/gwar.html.

A grade of C or better (C- not accepted) is required to meet graduation requirement.

Major Preparation (22 units)

BUS2 130 - Introduction to Marketing 3 units
COMM 144F - Organizational Communication 4 units
MCOM 63 - New Media 3 units
Academic focus in an academic department with approval of school academic advisor 12 unit(s)

Major Requirements (41-46 units)

MCOM 199 substitutes for MCOM 111 and PR 199 by invitation.

MCOM 72 - Mass Communication and Society 3 units (D3)
MCOM 100W - Writing Workshop: Mass Communications 3 units (Z)
MCOM 101 - Media Law and Ethics 3 units
MCOM 104 - Introduction to Mass Communications Research 3 units
MCOM 111 - Internship 3 units
JOUR 61 - Writing for Print, Electronic and Online Media 3 units
PR 99 - Introduction to Public Relations 3 units
PR 190 - Media and Influencer Relations 3 units
PR 191 - Strategic Content Creation 3 units
PR 192 - Case Studies in Strategic Communication 3 units
PR 199 - Campaign Planning and Management 3 units
Approved electives in journalism, advertising, public relations or mass communications 4 unit(s)

Complete One Course From:

MCOM 70 - Visual Communication for Modern Media 3 units
MCOM 105 - Lifestyles, Diversity and the Media 3 units
MCOM 106 - Global Mass Communication 3 units

College International Experience (1-6 units)

In consultation with advisor, select an International Experience course that is followed by -ITL.

About

Public Relations, BS

University Requirements (50 units)

Core Lower Division General Education (33 units)

Upper Division General Education (9 units)

American Institutions (6 units)

African American Studies (6 units)

Asian American Studies (6 units)

U.S. History and Government (6 units)

Chicana and Chicano Studies (6 units)