HELP 2020-2021 Academic Catalog [ARCHIVED CATALOG] Department of Marketing and Business Analytics Print this Page Facebook this Page (opens a new window) Tweet this Page (opens a new window)

Office: Business Tower 750

Telephone: 408-924-3506

Email: Contact the Department Staff

Website: www.sjsu.edu/mktba

Professors

Jennifer Bechkoff
David Czerwinski
Marilyn Easter
Jeffrey A. Fadiman
Kenneth C. Gehrt
Therese Louie
Michael Merz, Chair
Mahesh Rajan
Jing Zhang

Associate Professors

Miwa Merz
Robert Sibley
Shaonan Tian

Assistant Professors

Michael Klein
Hyo Jin Lee
Mahboubeh Madadi
Pavan Munaganti
Jose Luis Ruiz Duarte
Kezban Yagci Sokat
Gema Vinuales

Overview

Students interested in a career in marketing or business analytics can choose from one of two concentrations in the Department of Marketing and Business Analytics. A concentration in Marketing prepares students to pursue a career in a number of different areas such as sales and promotion, marketing management and social media marketing, in just about any sector.

For students interested in quantitative approaches to business decision-making, the Department offers a concentration on Business Analytics. The Department also houses the Bay Area Retailer Leadership Center, through which students can interface with leaders in retail and allied industries.

Programs

• Business Administration, Business Analytics Concentration, BS
• Business Administration, General Business Concentration, BS
• Business Administration, Marketing Concentration, BS

Courses

• BUS2 90 - Business Statistics
• BUS2 92 - International Program Studies
• BUS2 130 - Introduction to Marketing
• BUS2 131A - Business to Business Marketing
• BUS2 131B - Retail Marketing Management
• BUS2 131D - Marketing in New Ventures
• BUS2 132B - Business Logistics
• BUS2 133A - International Marketing
• BUS2 133B - Relationship Marketing: Pacific Rim
• BUS2 133C - International Marketing: Developing Nations
• BUS2 133E - Marketing to Eastern/Western Europe
• BUS2 134A - Consumer Behavior
• BUS2 134B - Integrated Marketing Communications
• BUS2 134C - Social Media Marketing
• BUS2 135 - Sales Management
• BUS2 136 - Product Development
• BUS2 137A - Soft Skills
• BUS2 137H - Marketing Honors Practicum
• BUS2 137S - Special Topics in Marketing
• BUS2 138 - Marketing Research
• BUS2 139 - Marketing Management
• BUS2 180F - Indiv Study Mktg
• BUS2 190 - Quantitative Business Analysis
• BUS2 191 - Decision Making Under Uncertainty
• BUS2 192A - International Program Studies
• BUS2 193 - Data Mining
• BUS2 194A - Statistical Analysis
• BUS2 194B - Business Analytics
• BUS2 195A - Spreadsheet Modeling
• BUS2 195B - Data Visualization
• BUS2 195C - Simulation Modeling and Analysis
• BUS2 195D - Analytic Strategy

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