ADV 123 - Branded Content

3 unit(s)
Course combines theoretical foundations of branded content with a strong hands-on component. Students will explore how branded content initiatives are conceived and implemented within the advertising field, while also developing and executing their own project in collaboration with local partners. Through this Service-Learning approach, students will not only gain practical skills but also create a tangible impact within the community.

Prerequisite(s): ADV 91.
Grading: Letter graded

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