Feb 25, 2024  
2023-2024 Academic Catalog 
    
2023-2024 Academic Catalog
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BUS2 135B - Services Marketing


3 unit(s)
Exploration of the unique marketing needs and challenges faced by service organizations and goods-oriented firms that use service as a competitive strategy in an increasingly challenging global environment.

Prerequisite(s): BUS2 130  and upper division standing.
Grading: Letter Graded


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