MCOM 175 - Social Media and Web Analytics

3 unit(s)
Fundamentals of social media and web analytics. How to transform data to actionable insights and develop campaign strategies. Data analytics tools, deriving insights from social metrics, and suggesting data informed decisions to intended audiences.

Prerequisite(s): ADV 91 or PR 99, and upper division standing; or instructor consent.
Grading: Letter Graded

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