Dec 04, 2024  
2019-2020 Academic Catalog 
    
2019-2020 Academic Catalog [ARCHIVED CATALOG]

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BUS 233 - Business to Business Marketing


3 units
Course deals with business-to-business marketing, that is, the marketing of goods, services, and ideas to business and non-retail institutions. Covers product, price, promotion and distribution with emphasis on strategy development and marketing decision-making.

Prerequisite(s): BUS 230  and graduate standing.
Grading: Graded


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