Dec 04, 2024  
2019-2020 Academic Catalog 
    
2019-2020 Academic Catalog [ARCHIVED CATALOG]

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BUS 232 - Third World Marketing Manager


3 units
Marketing in Third World high risk areas: Russian, African, Islamic. Understanding methods of marketing, as well as how to deal with specific third world risks: mafia, bribery, “black” market, smuggling and corruption.

Prerequisite(s): BUS 230  and graduate standing.
Grading: Graded


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