Dec 04, 2024  
2019-2020 Academic Catalog 
    
2019-2020 Academic Catalog [ARCHIVED CATALOG]

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BUS 231C - High Tech Marketing


3 units
Course will give students exposure to marketing in technology industries. Principal ideas from the technology adoption life cycle form the conceptual basis for the course. Differences between technology marketing and other kinds of marketing are explored and special skills identified.

Prerequisite(s): BUS 230 , business statistics, and graduate standing.
Grading: Graded


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