Mar 29, 2024  
2019-2020 Academic Catalog 
    
2019-2020 Academic Catalog [ARCHIVED CATALOG]

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ADV 126 - Media Planning and Buying


3 units
Theory, evaluation and selection of advertising media for a variety of target audiences; demographics and psychographics. Students plan, buy and measure the success of a real media plan.

Prerequisite(s): ADV 91  and BUS2 130 .
Grading: Graded


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